Stunned. Amazed. A bit nauseated, actually.


Nausea is my response to everything. Excitement, joy, happiness, stress, anxiety, too much sleep, too little sleep, a little too cold, a little too hot. It’s like my body’s all-purpose response system. “Hey! Hey! Something is happening! Let’s throw up!”

Tuesday evening I was feeling kind of glum about the Kickstarter.  It had taken so much time and effort (it was like a full time job on top of a full time job!) and we were only 40% funded with just 10 days to go.  We’d been featured in Swim Swam earlier that day which was awesome (founder @GoldMedalMel has been really supportive and all around great), but I just wasn’t sure if we were going to make it.

I went to bed deciding I’d curtail most of my Kickstarter-based efforts the next day; turn my attention more fully to the already busy online store and ebay sales. I thought maybe my last-ditch crowdfunding effort would be to add our new realistic scale designs to the campaign as rewards, and if that failed to get us to the finish line, I’d just chalk it up as one of those character-building learning experiences.  (Such fun, those are, no?) 

Mosquitoes build character

Wednesday morning I worked on finishing up the tail design graphics and was in the middle of structuring the new reward tiers when boom, boom, boom.  Three new wholesale backers came in.  Well! After my short pity party the night before that was encouraging — it brought us up to around 60% funded.

I continued my work, and before I’d gotten the new tail designs up and announced, KABLAM.  One of my previous wholesale level backers increased his pledge a substantial amount.  Enough to get us to the 97% funded milestone.

His reason?  He believed in our product, thought we just hadn’t gotten enough press and wanted to see us succeed. 

Little Mermaid Sebastian Jaw Dropping

By the end of the day several new backers had joined us and many existing backers had increased their pledges to take advantage of the new reward tiers. We were over 100% funded. I was stunned. Truthfully, I’m still reeling from the shock.

Mermaid monofins can be funded on kickstarter!

Shock or no, it’s really pretty awesome. I’m excited for the campaign to wrap up so we can put all my hard work into action. I can’t wait to have the mermaid tails I’ve designed made and in my hands; fabric design is my jam, y’all. I love it!*


Aren’t they pretty? I’m super stoked about the gender neutral fantasy line, I’ve got more of those in the works and the feedback on them has been phenomenal!


The teen/adult sized fin engineering is 99% done and my mold manufacturer is just working on getting a base for the larger mold that is big enough to handle it. I’m so excited to see thousands of them in a full array of colors. Which one would you (or your kiddos) choose?

Rainbow monofin colors

Next up? My Kickstarter to fund a magical pill with a chocolate coating that cures adrenaline based nausea. It’s going to be huge.

Temp Hiring

Hey! Anyone have some free time this weekend and want to earn some pennies? It’s spreadsheet / data entry type boringness; pay is not that spectacular or anything, but better than a kick in the shorts. E-mail me for more info if you’re interested.

Update: I’ve got the help I need for now, and some extra to help with upcoming tasks. Thanks all!

Work and making my brain take a break


I got the Kickstarter launched and a few days later, got the store open. Timing felt crucial because we wanted to be able to be up and running / shipping before the summer crush.

I didn’t have all of our product set up at the fulfillment center yet (the warehouse that would be shipping out our products for us) but thought I could handle shipping for a few days.



I can’t believe I don’t have any pictures! They’d mostly be of me lying in a puddle of cardboard and poly-mailers rocking back and forth and muttering whilst tearing out clumps of hair.

From the 20th to the 30th shipping took over my life.

I tried to be healthy about it. I threw the kids into the car on Saturday the 21st and we found a new hang out. It was so lovely. No cell service so I couldn’t work. We skipped rocks, explored, and got some fresh air.


We went back Sunday afternoon too.

I try really, really hard not to even think about work on Sundays. It’s a religious edict, yes, but for someone like me who can completely lose themselves in work, it’s also just plain healthy. I can work straight through a night until the sun comes up and not even know what day it is by the middle of the week, so making sure one day at least is set aside to rest my brain is a really good idea.

That doesn’t mean it’s easy though. Sun Tails stuff streams through my head on a never ending marquee, and even when I sleep I dream about work. So getting the heck out of dodge, even just for the afternoon / evening on Sunday was really helpful — and the kids loved it too.


On Tuesday I took the two smallest to Utah with me (the big boys had a scout camp) and I’m still here.

In the middle of all the craziness, I went up to Bear Lake to hang out with some of my very best friends before Jennifer moves to Connecticut. (sob) There was lot of delicious food cooked my Kat, and Tracy didn’t pass out once. I’m actually sore from all our dance parties.


Again, it was super good for me to get away and decompress. I admit I tried to work the 28th (Saturday), but the wifi connection was bad so all I accomplished is a press release that still needs some polishing. Hooray for crappy wifi, because I’m really glad I got to hang out with these ladies. (We’ll say nothing of the size of my head. Note to self: find friends with bigger skulls.)


I went back to Salt Lake and was still going crazy trying to ship all the orders out (Miss K. was a huge help), but finally got all our inventory installed at the fulfillment center yesterday, and today they take over shipping! HOORAY!!!



This is pretty huge for us. We are old hands at shipping product, but since E. has a full time job and we no longer have our big shop, AND since I have a lot of other things I need to be doing for the business, it’s really great to have shipping outsourced. Plus, Integracore has been great. I’m really happy with my team, they seem like they really care about our company. I know it’s their job to care about us, but it feels personal and that’s really nice.

I’m headed out to pick up some sewing samples, and head back to Wyoming. I miss my big boys and I have more meetings this week in Colorado.

Lots more later, skaters,

Kickstarter is uuuuup!

Go see it here! (!!!)


Tomorrow (Thursday) at 11:59pm I’ll close the contest for the free mermaid tail and monofin and draw the winner-winner-chicken-dinner, and announce the lucky duck on Friday, at which point our website will also be live for the ordering of insanely discounted mermaid tails and swimming suits, because what is a launch without a bargain?


If you signed up at Sun Tails you’ll get a hyper-sounding email around this time. It should go out now, but I’ll wait until after I have a contest winner to announce.

I love you all, please share this Kickstarter campaign like crazypants.

Drumming, drumming

It took three days for my face to deflate, but I am happily back to normal. Huzzah. I also may have tossed all the aspirin in the house just in case.

Actually, let’s not beat around the bush. I totally dumped it down the toilet. I had an insane headache (Again! with the headache! This can all be blamed on my head!) and reached for the NOW FOUND Tylenol only to find that I was popping the lid on the EXCEDRIN BOTTLE. The Excedrin bottle which contains the face-swelling aspirin. In my defense, the bottles (both generic) were of similar size and color. So yeah, I flushed it.

Not the Tyelenol. (I had to go check again just to make sure. #aspirinparanoia)

So! My Kickstarter was supposed to go live yesterday and you guys, for probably the first time in my LIFE, I was ready. Actually, factually ready. ON TIME and everything. But guess what?


There’s this part where Kickstarter has to do due diligence and try and make sure that you aren’t a huge criminal out to steal everyone’s hard earned pennies. I knew this, but did not anticipate it taking longer than five seconds. Or maybe five minutes. But because I’d recently moved and my driver’s license address didn’t match the address my bank has on file for me, it took an extra day. Although, now, hooray, please notice:


Happily, I am not a hardened criminal out to steal your hard earned pennies. Double huzzah!


The other thing I didn’t realize (which I’m seriously amazed by because I have basically read the entire internet on how to Kickstarter — yes, it’s a verb — and yes, I did a parenthetical inside another parenthetical) was that Kickstarter’s review process can take another day or two.

OR A WEEK (my project is a design project, AV COURSE).

a week!

I’m sorry I’m so capsy lately. I’m sure it’ll pass. It’s like tourettes for bloggers.

So this is where we’re at. Drumming our fingers with Cookie Monster. I realllly wanted to make a Killing Me Softly reference here, you’re welcome for not.

Drumming my fingers to his pain

So, instead of doing inventory, let’s explore some way cool Kickstarter projects I’ve found:

I need a 50 pack of these:

And this is just cute. I wish it worked with old iPods, I have a few of those:

Is it wrong that I want a desk set in my size?

I backed this one, the art is just gorgeous:

I just found this one and immagonna hafta back it too:

Are you a Kickstarter-er? Wait, my verbing is falling apart. Are you someone who is familiar with crowdfunding and has participated in one way or another? I was aware that crowdfunding existed, but learning about it from the inside out has been a super educational experience for me. In digging into all the innards and bowels of it all (gross, Jessica, what’s wrong with you tonight? I DON’T KNOW.) I’m no longer paralyzed by the fear of failure, rather, I’m really interested to see what I learn from the process. So that’s cool. BOWELS!